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Pricing Strategy An Introduction

755 ratings | 141825 views
An introduction to the subject of Pricing Strategy and an overview of some of the tools and theories available in connection with the determining of price of a product or a service. This video is aimed at marketing management students.
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Text Comments (58)
Andrew James (3 days ago)
Excellent content and presentation. Thank you!
DEJAE HAMILTON (2 months ago)
when she says "s" it hurts my ears :)
Tine Wade (2 months ago)
I hope your ears recover soon :) My apologies, this was my first animation video production, and microphone choice and sound quality weren't the strongest of my competencies :) I'd like to think this has improved with some of my more recent productions. I hope you were still able to gain something from the video. All the best, Tine.
Conbenz J (2 months ago)
Tine wade, great video. Thank you.
Tine Wade (2 months ago)
You are welcome. Thanks for the comment. Regards, Tine
Kelvin Chan (3 months ago)
My ears just got fucked by your horrible voice recording...
Greg Smith (6 months ago)
I find the constant hand writing irritating. It disrupts the flow...
Tine Wade (6 months ago)
Hello Greg. Thank you for your feedback. I tend to agree with you to some extent. This video production (Pricing strategy) was my first, and I was getting familiar with the technical options as I produced. In my more recent productions I have made more frequent use of the "no hand" option for the writing of text. Now I actually think that it creates some dynamics when making use of a combination of different writing options - some with the hand, some without, some with a coloured pen, as and where appropriate. And sometimes. less is more :). it is always a balance, and also different what the different viewers like. Thanks for engaging and providing your feedback. Regards, Tine
Tommaso Venanzoni (7 months ago)
I still don't understand why my professor is so bad and he is a main lecturer and you are here on youtube :( thanks a lot!!!
Tine Wade (6 months ago)
You're very welcome. I'm glad you find my videos helpful :)
Ariel Bauer (7 months ago)
Tine Wade (6 months ago)
Thanks :)
Kevin Whitsitt (7 months ago)
People like free stuff – so give things away to get them in your funnel then make the money on the backend. https://www.youtube.com/watch?v=KlRm_3fLK6E
Brandon Davis (8 months ago)
Tine Wade (7 months ago)
Thanks :)
Navnitesh Jha (1 year ago)
Very nice Overview
Tine Wade (1 year ago)
Dear Navnitesh Jha. I am glad to hear that the video provided a good overview. Thank you for sharing your feedback. Regards, Tine
Haeun (1 year ago)
Great video
Tine Wade (1 year ago)
Thanks for the feedback. I'm pleased you liked the video. Regards, Tine.
carlos alvarado (1 year ago)
I love your video, but your voice is just awfulllllll
carlos alvarado (1 year ago)
Tine Wade ive notice that, further on the quality actually improve!! Why haven't you uploaded more??
Tine Wade (1 year ago)
Dear Carlos. I am happy that you liked the video. The voice is mine -I guess I can't really change that ;-) However, the sound quality in general is a different issue. This video was my first production, and my knowledge of the technical options available were very limited. Later productions on my channel should reflect some improvement of skill in this field. Additionally, I have experienced that a good set of headphones often improve the experienced sound quality to that experienced when playing the videos from regular PC speakers. All the best. Regards, Tine
imara 17 (1 year ago)
Can you please upload a video on different tools and theories used in pricing strategy
Tine Wade (1 year ago)
Dear Imara. Thank you for your comment. I would like to create more videos about the different tools and theories used in pricing strategy. I will have your wish in mind, as and when time permits me creating more videos. Regards, Tine.
Fehmida Ghazal (1 year ago)
best explanation ever
Fehmida Ghazal (1 year ago)
U r welcome. Can u upload more videos on other topics please.
Tine Wade (1 year ago)
Dear Fehmida Ghazal. I am glad you found the video helpful. Thank you for leaving a comment. Regards, Tine.
Suraj Kharwar (1 year ago)
Informative video
Tine Wade (1 year ago)
Dear Suraj Kharwar. I am glad you found the video informative. Thank you for your comment. Regards, Tine Wade.
VIDITI JAJODIA (1 year ago)
This was really helpful. Thanks :)
Tine Wade (1 year ago)
Hello Viditi Jajodia. You are very welcome. Thank you for the comment. Regards, Tine.
fivecore khi (1 year ago)
Excellent , crystal clear ,love it!
Tine Wade (1 year ago)
Hello fivecore khi. I am glad you liked it. Thank you for the comment. Regards, Tine.
Dali Veny (1 year ago)
very useful
Ikuya Fukao (2 years ago)
Appreciate your hard work! Thanks a lot!
Tine Wade (1 year ago)
Dear Ikuya. You are welcome. I am glad you found the video useful. Regards, Tine.
Hamidreza Bakhtiari (2 years ago)
Hi Ms. Tine Great video I'm iranian and i Mba student. If you let me i can translate your videos to persian language and share this Between my friends and my people can i do this?
Hamidreza Bakhtiari (2 years ago)
Tanks this translate just for my college and my marketing class.
Tine Wade (2 years ago)
Dear Hamidreza Bakhtiari. Thank you for your comment and your interest in sharing my videos with your network. My videos are produced under the Creative Commons license. To be specific, the license used is called CC BY-NC-SA. You are welcome to share and adapt (for example translate) my videos as long as you give appropriate credit to me in a way that doesn't suggest the licensor (me) endorses you or your use of the material. The videos must not be used for commercial purposes, and the same creative commons license must be used in your adapted work. You can find the complete explanation of this license on the creative commons website: https://creativecommons.org/licenses/by-nc-sa/4.0/. If you are in doubt, feel free to ask. Regards, Tine Wade.
Carey Miller (2 years ago)
Sound not good.  What is with that song?  How did you write that way so it looks like typing?
Tine Wade (2 years ago)
Hi Carey Miller. Correct, the sound quality of this, my first videoscibe production, could be better. I hope you were able to gain some learning from the video anyway. To answer your question, videoscribe lets you choose the drawing and writing actions you wish to use -with or without hand, pens etc. The options are many :)
Julia Harrison (2 years ago)
Great video! very useful and very well explained. Is there any more videos like this one?
Tine Wade (2 years ago)
Dear Julia. Thank you for your comments. I am pleased that you found this video about Pricing Strategy useful. Yes, I have made 5 videos in total about the Marketing Mix ("Pricing Strategy", "Defining Products", "Distribution Strategy", "Integrated marketing campaigns", "The Global Marketing Mix"). You can see all of them if you click on my channel and then on the tab, videos. I hope you will find them useful too. Regards, Tine
Tariq Shafi Shah (2 years ago)
Hi Tine. In just lest than 9 minutes you described the concept of pricing strategy very efficiently. I am not MBA or any business student , I am just college graduate with no background of Marketing or Business Knowledge..I must say that your video even made me understand how the Pricing strategy works. I work as Export Sales Manager for a Wheat Flour Industry and regularly require to plan pricing for each market and individual customers. Now It will be more easy to decide what pricing strategy I will apply before quoting to customer. Thanks and Regards Tariq
Tine Wade (2 years ago)
Dear Tariq. You are welcome. And thank you for your comments. Sometimes a few simple guidelines can make a big difference, so I am pleased to hear that you have gained valuable knowledge, which you feel you can use in your daily work. Regards, Tine
que anh nguyen ha (2 years ago)
Can you introduce me some books about Marketing strategies? Thank you very much. Your video is really helpful.
que anh nguyen ha (2 years ago)
thanks for your help. I will read these books.
Tine Wade (2 years ago)
Dear Que anh nguyen ha. You are welcome. I am glad to hear that you find the video helpful. If you are looking to learn more about Pricing Strategy and strategies regarding the rest of the Marketing Mix, then I recommend that you read "Principles and Practice of Marketing" by Fiona Ellis-Chadwick and David Jobber, Eighth edition. Alternatively, if you are seeking an Internationalisation perspective on the Marketing Mix, then I recommend supplementing your reading with "Global Marketing" by Svend Hollensen, Seventh Edition. I wish you the best of luck with your studies.
Shmalentine (2 years ago)
Good info but the music is super annoying and distracting.
Tine Wade (2 years ago)
:-) Thanks for the very graphic description of how the music obstructs your learning :-) Nails in brains was not the intended effect for sure. I will take your feedback into consideration. Have a nice day :-)
Shmalentine (2 years ago)
Not telling anyone what to do but my personal preference would be no music at all. It is very distracting regardless of how quiet it is. As long as it is audible (or even perceptible) my brain can't fully concentrate on the material presented. If you must have music at least don't make it the repetitive kind which plays the same 4 chords over an over as if hammering tiny nails into the brain. :) Again, this is just my personal preference. Thank you for making the video. Cheers.
Tine Wade (2 years ago)
Dear Shmalentine. Thank you for your feedback. You are absolutely right, the audio is not perfect in this video. I experienced some difficulties in balancing the volume levels in music/voice and had a less than perfect microphone for the recording. I have sinced learnt to apply different techniques, which my later uploaded productions should reflect. I hope you were able to gain some insight anyway.
kamran koroozhdehi (2 years ago)
Tine Wade (2 years ago)
You are very welcome :-)
gala clouds (2 years ago)
thanks a lot
Tine Wade (2 years ago)
You are welcome. I am pleased that you find the video useful.
Marcello Araujo (2 years ago)
the voice audio could be of better quality (just as the sonng in the background)
Tine Wade (2 years ago)
Thank you for your feedback. Yes, you are right. Some white noise can be heard in the audio on this video. I have since found a better setting when recording the voice over. This improves sound quality and removes "white noise". The more recent videos on my channel should reflect this (Internationalization proces playlist).

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