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How To Price Your Product | Pricing Strategies For eCommerce and Retail Sales

617 ratings | 22678 views
In this video we cover everything you need to know about pricing your product for sale. We dive into eCommerce pricing, what kind of margins you should aim to reach and what it takes to sale through retail stores. To take advantage of the free trial of Shopify and setup your online store: http://bit.ly/Get-Shopify Margin Calculator Mentioned in video: http://bit.ly/Margin-Calculator Printful Print To Order: http://bit.ly/Try-Printful Back The Cause: http://bit.ly/Support-The-Channel Have you ever wondered how some products sell for hundreds of dollars while others are more affordable? If you’ve had this in mind while pricing your products for sale, I go into detail with the different pricing models you can follow to help you make a decision. Ultimately it depends on what tier your brand sits in, but the terms and content in this video will help you figure all of that out in a strategic way. It’s important to price your product at a sweet spot, a price that your market is willing to pay and you are able to make margins on to keep the lights on. It can be tricky to figure out, but it’s important to know what to strive for early on and then make adjustments as needed. Start A Brand ASAP- Connecting entrepreneurs with the resources and content they need to start their business ASAP. Download the free manufacturer and supplier guide and also receive the E-Series straight to your inbox. http://bit.ly/Apparel-Download John Santos on Social: https://www.instagram.com/johnxsantos/ https://twitter.com/johnxsantos SC: @revivejohnny LINKS TO BUSINESS RESOURCES AND INFO. **** RESOURCE LINKS******** ***Shopify- Website Platform, 14 Day Risk Free Trial http://bit.ly/Get-Shopify ***Bluehost- Web hosting package, 30 Day Money Back Guarantee http://www.bluehost.com/track/bluejay90 *** Design Package- Photoshop, Illustrator & More http://bit.ly/Creative-Cloud1 ***Fiverr- Logo Design and Graphics http://tracking.fiverr.com/SH1rz *AFFILIATE DISCLAIMER: The description may contain affiliate links, which means that if you click on one of the links, I may receive a small commission (at no added cost to you). This helps me create new videos to support your journey. If you could reference back to this description when you are ready to use a service, I’d greatly appreciate it.
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Text Comments (38)
Zillu Live (3 months ago)
Thanks for your valuable tips sir 😍
rosylemon (7 months ago)
great informative video!
Jody Cassin (7 months ago)
hello there oh i thought i knew you your on my new instagram :)
John Santos (7 months ago)
🙏🏽 thanks for reaching out!
I Am John Lai (1 year ago)
Thanks for this. Definitely helped with my foundational understanding of pricing my product.
Deserted Daimon (1 year ago)
No alcohol red as satan
Deserted Daimon (1 year ago)
Brain tumors
Miguel Flores (1 year ago)
Thank you so much for your videos. Very professional. Take care, and thanks for sharing so much great information.
William Mainaga (1 year ago)
As usual, thank you for these videos. They're very helpful.
Waz (1 year ago)
Thank you for this valuable information. Great job breaking things down!
Jason Stallworth (1 year ago)
Thanks for this man. One question...is there a way to change the price of a product in Prihtful after you've added the product? I do no see a way to do this on Printful (I see where you can edit, but it only allows me to edit the image, not the pricing). Thank you in advance.
Kevin Baird (1 year ago)
Have a look at my NuCompanion product. My patent lawyer says find the market, sell 10 devices then lets talk about getting a patent.
Kevin Baird (1 year ago)
nucompanion dot com
Ashez (1 year ago)
With Printful, T-shirt printing $13 Branding $2.50 Shipping $5 Tax $3 Now, if I sell for $28, I will make only $5 :(
Gstar18 (1 year ago)
RayneOfLyte888 does it directly link to shopify (have an app)??
RayneOfLyte888 (1 year ago)
That's why you need Gearbubble handsdown...$6 printing, $1 fee, and thats it....
Ashez (1 year ago)
The Rock!
Joy H (1 year ago)
Great information, thank you!
Private Confidential (2 years ago)
Top Man Keep it Many thanks for your support greatly appreciated kind regards to all the people with you
melher1234 (2 years ago)
just subscribed to your channel! very intricate explanation on pricing. so basically finding a unique product and pricing it high within your competitors range. then discounting once in a while for more volume and momentum. question on products, do you recommend alote of product under the same nich?
Vlad Shults (2 years ago)
Hi John. I have a question, if you could help please. I just started my apparel company a few month ago. My niche is Boxing, so I do Boxing/Fighting related apparel. I don't have a lot of sales, but I've sold some T-shirts through out the local boxing community. I do not have a website, but I am planning to make one. So when I did one of my first T-shirt designs, I got reach out in Instagram by one of the coaches that trains pro boxers in CA, asking to send them some t-shirts, because they liked them. So I did send 10 t-shirts at my own cost. Fighters we wearing them and I was super happy. Then we talked more and he said if I will provide the t-shirts or any other apparel for the fighters (basically to be a sort of a sponsor) - they will wear it. I got all excited and was thinking that its the best advertisement for my brand that I could ever ask for. My problem is that they want them for FREE obviously, and I am not that big of a company yet, to be able to give 10 - 20 T-shirts at my own cost (they just asked me for another 20 t-shirts), when I don't have that many sales. What do u think I should do? I don't want to upset them and loose such a strong connection/out, but same time not being able to afford it. Thank you very much.
moorsense (1 year ago)
I'm also in boxing apparel. I would sponsor a popular boxer, one with a good IG following. Or you could reserve a few for sponsored boxers. I sponsor 5 boxers (2 pro, 3 ammys) not including my 3 children. You can't make money if you give them all away🙂 I'd be happy to share also.
Vlad Shults (1 year ago)
Thank you, I will look it up.
Vlad Shults (1 year ago)
Thank you John
StormJB1 (2 years ago)
Search 'tapout punkass' on itunes podcasts. Dan punkass from tapout literally answered your question on a podcast i cant remember name of. But defo worth looking it up.
John Santos (2 years ago)
+Vlad Shults great question and one that a lot of brands have to deal with when first starting. Ultimately it depends on the budget you have for your marketing. you need to have a figure in mind, but more importantly you need to make sure you maximize exposure, contacts and sales. If you were to provide the shirts, make it so you gain way more in return. If the gym is reputable, consider approaching it as the official gym sponsor. Have the owner pay for part of the production and require he fighters to wear it. (Collaboration) it would be branded as their gym and your brand. In the case that they don't want to cover any production, require the fighters to still buy it, at the very minimum your cost, and then request for banners and booth set ups during fights. There are multiple ways to make the deal work, but always make it a win- win. Fighters wearing it is cool, but always make sure it's translates to your bottom line.
Dee Moe (2 years ago)
once you start a onlinestore. how long does it typically take til you start to see a return on your investment?
Jamal White (1 year ago)
Dee Moe that all depends on your marketing strategy
Juan Caban (2 years ago)
Thank you john, as always you provide a great deal of information and guidance.
John Santos (2 years ago)
Thanks for watching. I appreciate the kind words.
Sheila Hernandez (2 years ago)
awesome advice...👍
John Santos (2 years ago)
+Sheila Hernandez 🙏🏽
Alicea Daya (2 years ago)
Hi John! Really enjoy your videos, you have been teaching me a lot! Could you please do another video on Minimum Viable Product and proof of concept? I feel the last one was too short and didn't cover as much as it could have :) Thank you so much 😊
John Santos (2 years ago)
+Alicea Daya i think it's time for another one as well. :)
GNS D3M0N (2 years ago)
his eyebrow doe
John Santos (2 years ago)
+Hazim Baim unfortunately they can never be as perfect as the polka dots on your profile picture.
Katrina Howard (2 years ago)
Thanks John, this confirms my strategy for pricing, GREAT! You are making this so easy and the links are MOST appreciated. Did I already tell you that you were awesome? ☺
John Santos (2 years ago)
+Katrina Howard thank you for subscribing and tuning in :)

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